VISTAPRINT XMAS CONFESSIONS CAMPAIGN CASE STUDY

THE CHALLENGE

Position Vistaprint as the number one destination for customisable photo gifts this Christmas.

THE OBJECTIVE

Drive brand awareness surrounding Vistaprint’s personalised custom gifts with an engaging #MyXmasConfession campaign.

THE CAMPAIGN

We worked with 33 influencers across Instagram, TikTok, YouTube and Podcasts, totalling a combined following of 12.5M.

Influencers were asked to share their Christmas confessions, whether this be shameful regifting, Christmas dinner fails, unique family traditions or more.

They also shared their customisable photo gifts, and were provided with trackable swipe up link to the Vistaprint website.

THE RESULTS

Our influencers delivered 580,000 combined views, 1.3M impressions and over 90.6K engagements, delivering a combined average engagement rate of 5.1%.

The diversity of our influencers massively strengthened our campaign - 30.3% of the influencers we worked were Black, 30.3% of the influencers were a POC, 18.1% of the influencers were from a marginalised community (LGBTQI+, Disabled) and 21.3% were white/cis-gendered/straight.