VISTAPRINT TAKE CARE CAMPAIGN CASE STUDY

THE CHALLENGE

Position Vistaprint as the marketing partner to millions of small business owners around the world during these unprecedented times, by helping small businesses go back to a new normal. 

THE OBJECTIVE

Drive brand awareness surrounding Vistaprint’s reusable filter face masks with #TakeCareVistaprint.

THE CAMPAIGN

We worked with 9 paid lifestyle influencers and 40 earned influencers across Instagram, totaling a combined following of 2.7M. Paid influencers deliverables included 3 Instagram stories and one Instagram post.

We sent both paid and earned influencers a hamper - as well as their masks, this included beautiful beauty, lifestyle and food products sourced from UK independent businesses.

Influencers were also provided with trackable swipe up link to the Vistaprint website.

THE RESULTS

Our paid influencers delivered 1.4M combined views, 1.7M impressions and over 100K engagements, delivering a combined average engagement rate of 5.81%.

The diversity of our influencers massively strengthened our campaign - 53% of the influencers we worked were white, 47% of the influencers were a POC or from an LGBTQI+ background (of which 36% were black creators).