VISTAPRINT LITTLE HELPERS CHRISTMAS CAMPAIGN CASE STUDY

VistaPrint are an online printing company designed to help small businesses and individuals. This year VistaPrint wanted to highlight the high quality, breadth of design, ease of use, and price point for their personalised products.

THE CHALLENGE

To drive awareness of VistaPrint and increase shopping consideration this Christmas season, targeting the 'Ashley' audience and to execute a high impact influencer campaign.

THE CAMPAIGN

We worked with 12 content creators across Instagram and TikTok in order to position VistaPrint as the go to in keeping your Christmas simple and stress-free, each creating video content and engaging their audiences in their creation process. The campaign was video content-focused with influencers creating reels and TikToks.

THE RESULTS

Our influencers created 55 pieces of content across Instagram and TikTok, reaching over 916,836 people. With a high total of 70,810 engagements across all content pieces.