VISTAPRINT CUSTOM INTEGRATED FACE MASK CASE STUDY

Vistaprint are an online printing company designed to help small businesses and individuals. For our third campaign with Vistaprint, we focused on the launch of their customisable masks service to allow consumers the creative freedom to design their own face masks that are personalised to their interests and personality.

THE CHALLENGE

To promote Vistaprint’s design your own custom integrated face masks, with the opportunity to be created in 3 different ways: designed by Vistaprint, designed on site yourself or created offline in an illustrator software.

THE OBJECTIVE

To raise awareness of the custom integrated face masks available to be designed on Vistaprint’s website. 

THE CAMPAIGN

We worked with 19 influencers and sourced a mixture of diverse Instagram and TikTok content creators on our #VistaprintMakeItYou campaign. Influencers showcased their own customised masks, the design process and the meaning behind their designs which produced empowering content.

In addition, we also produced a brand film, directed by Tiara Westlake, featuring 7 of our influencers to explain ‘what makes you, you?’ through their custom integrated face masks designs. Each influencer had a key message which supported many important societal messages creating an engaging and authentic brand film.

Another element to the campaign was a custom Instagram Story filter, showing Vistaprint’s current design options and the option to design your own to encourage the audience to use their creativity and create a customised mask that represents them.

THE RESULTS

The content was viewed over 730,453 times with 164,049 engagement actions across Instagram, IGTV, Reels and TikTok. The audience also joined in on conversations about the campaign with references on the custom face mask, purchase consideration and messages surround ‘being you’.

The Instagram story filter received 48.8K impressions and 3.7K opens with the audience trying the effect on themselves.

The diversity of the influencers involved strengthened this campaign with: 90% of the influencers we worked with were from a marginalised community, 40% were black creators, 35% were white and 25% were a POC.