VISTAPRINT BRAVER TOGETHER CASE STUDY

As an ongoing collaboration with Vistaprint, we worked with them again on our 6th campaign which spotlighted UK SBOs (small businesses owners) in different sectors that have been affected by the pandemic and supported them with their marketing designs and materials as the world re-adjusts to a new normal out of the UK lockdown in early 2021.

THE CHALLENGE

To raise awareness of Vistaprint’s design service offering and marketing materials to help businesses who need design assistance with their existing designs for their marketing materials as businesses prepare to open back up or continue their trade.

THE OBJECTIVE

In light of the pandemic, the objective of the campaign was to spotlight small businesses during this difficult time where they are having to adapt and change their marketing.

In order to support this, we raised awareness of Vistaprint’s expanded design service capabilities and highlighted that Vistaprint offers much more than just business cards but postcards/ thank you cards, stickers, signages, stamps, and lots more!

THE CAMPAIGN

The campaign represented a wide range of different sectors including local restaurants and cafes, wellness and fitness individuals, creatives and makers and home improvement businesses. Relaying the message that we are ‘Braver Together’ with Vistaprint’s services supporting SBOs on their marketing needs.

Working across, Instagram, Tiktok and Podcasts, we tried a new addition to Instagram, Guides function, which helped pull together the key messaging and brought further detail regarding each Vistaprint product.

THE RESULTS

A total of 1.1M+ impressions were generated, with 318,887 audiences reached and 76,634 engagement actions. Resulting in a strong engagement rate of 7.02%.

The diversity of our influencers for this campaign was strengthened through the mix of the different industries and sections as well as working with a range of SBOs from marginalised communities - 28.6% of the influencers we worked with were Black, 28.6% of the influencers were a POC, 14.2% of the influencers were from the LGBTQIA+ community and 28.6% were white/cis-gendered.