UNCOVERED WITH NUTRI ADVANCED

Nutri Advanced are a specialist nutritional brand which focuses on providing support, advice and guidance. They have a wide range of nutritional products aimed at supporting their audiences' health journeys.

THE CHALLENGE

Introduce Nutri Advanced into the influencer space by creating genuine and important connections between creators, medical professionals and the brand.

THE OBJECTIVE

Spotlight influencers & medical professionals who talk about women's health issues, generating important conversations across social and build brand awareness.

THE CAMPAIGN

We worked with 7 UK based, women's health-focused influencers to create a social media series exploring women's health. The aim of this was to encourage open conversation around issues such as PCOS, life after pregnancy and racism felt during maternity care. It was also important to position the brand as advocates for women's health. The influencers and health professionals attend shoots in Manchester and posted the content alongside Nutri Advanced. 

THE RESULTS

Our influencers and medical professionals created 31 pieces of content pieces, this included sharing short clips from the 3 full-length sit down interviews, as well as some great behind-the-scenes content from the shoots themselves. Feedback from the influencers and medical professionals was highly positive of the brands focus on the subject matter as well as how comfortable they were made on set as well as after the shoots.

We worked with a diverse range of influencers for this campaign to ensure that the conversations were as inclusive to those who may associate with the topics being discussed. We featured creators who were ESEA, Black and plus size, creating space for these conversations to be had with a wide, diverse audience.

There was strong sentiment across the campaign with audiences sharing their appreciation for creating this safe space to elevate and discuss these issues in a genuine way..