TIKTOK TOP DOGS CHALLENGES CASE STUDY
216 VIDEOS CREATED, PRODUCED AND EDITED
Working with 10 furry friends
THE CHALLENGE
In 2018, TikTok was already the #1 downloaded app with 1BN downloads. Our challenge was to introduce their app to a new market of users aged 18 and above based across Europe (UK, Germany, Italy, France, Spain, Russia, Ukraine.)
THE OBJECTIVE
To create a series of videos for use in paid media across platforms targeting Europe, utilising our very own in house production studio.
THE CAMPAIGN
We challenged ten furry friends to recreate the top 10 trending challenges from TikTok. Following this, we produced and edited each of the videos for Snapchat, Facebook, Instagram, Twitter and YouTube.
Content included #SlowMo and #EatOnTheBeat challenges.
THE RESULTS
216 engaging videos created, produced and edited for multiple social platforms in 6 different languages.