TIKTOK MAKEUP TUTORIALS CASE STUDY
216 VIDEOS CREATED, PRODUCED AND EDITED
Working with 12 beauty influencers
THE CHALLENGE
In 2018, TikTok was already the #1 downloaded app with 1BN downloads. Our challenge was to establish TikTok as the top platform for beauty tips and tricks, targeting users aged 18 and above based across Europe (UK, Germany, Italy, France, Spain, Russia, Ukraine.)
THE OBJECTIVE
To create a series of videos for use in paid media across platforms targeting Europe, utilising our very own in house production studio.
THE CAMPAIGN
For this campaign we sourced 12 expert beauty influencers to show us their most creative looks. Following this, we produced and edited each of the videos for Snapchat, Facebook, Instagram, Twitter and YouTube.
THE RESULTS
216 engaging videos created, produced and edited for multiple social platforms in 6 different languages.