SUPER FACIALIST KEEP IT SUPER REAL CASE STUDY

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Super Facialist is an established, accessible and affordable skincare brand. Designed for everyday people who can have a super facialist routine at home, by offering a wide range of skincare products.

THE CHALLENGE

To raise awareness and position Super Facialist as a brand that truly encompasses and represents women from all backgrounds.

THE OBJECTIVE

To raise awareness of Super Facialist products and how they allow everyone to be their own at-home facialist. By taking care of their skin whilst also keeping it super real and sharing the realities of womanhood and everyday life scenarios through influencer’s content.

 

THE CAMPAIGN

We worked with 21 lifestyle and skincare influencers to share the message across TikTok and Instagram, we had a mixture of content creation of TikTok videos, IG Reels, IG Posts and Instagram stories.

Influencers shared how they “Keep It Super Real” - whether it’s showcasing their skin imperfections, to those who have limited time to research new skincare products and those who need a quick but effective routine before a tiresome school run, this campaign showcased how Super Facialist products are easy to use for any kind of lifestyle.

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THE RESULTS

The influencers raised awareness of the different Super Facialist products and how they work in harmony with other products from the range to create a personalised skincare regime.

The campaign generated an impressive reach of 1.1M people and very strong combined engagements of 25,389 actions across the influencers’ content. With a high average engagement rate of 5.7% and 462+ saves on the Influencer’s posts suggesting they want to revisit the post at a later date.

 

There was a very strong brand sentiment across the campaign, with audiences reacting and sharing their relatable experiences through the content.

 

DIVERSITY

We worked with an inclusive selection of influencers for this campaign, with 62% being a POC (ESEA, Black, Desi, Mixed Raced), 38% were White and 14% were from marginalised backgrounds (LGBTQIA+, Disabled, Plus Sized). Making our camapign stronger with amazing content produced.