NOUVEAU LASHES BEAUTY IS POWER CAMPAIGN CASE STUDY

Founded in 2005, Nouveau Lashes are the UK’s number one lash brand and the original creators of the LVL.

THE CHALLENGE

Generate awareness of ‘Lower LVL’ particularly with beauty early adopters and industry influencers and to create demand for ‘Lower LVL’ rather than ‘Lower lash lift’.

THE OBJECTIVE

Drive LVL awareness and protect leadership position.

THE CAMPAIGN

We worked with 8 influencers on our #PowerofLVL campaign across Instagram, TikTok and YouTube.

Influencers showcased their results from their Nouveau Lashes upper and lower LVL treatment, we wanted to work with people who are powerful and to showcase LVL lashes as the first market leader – leading the way for people to make incredible change.

From drag artists to activists, to typical beauty standard nay-sayers – this campaign highlighted that LVL treatments are the first step to feeling powerful.

THE RESULTS

Our influencers delivered 332,700 combined views and over 29,000 engagements, delivering an average engagement rate of 3.8%.

In terms of diversity for our Beauty is Power campaign, we wanted to spotlight marginalised influencers who we making changes within the industry, 50% of the influencers we worked with were POC, 38% were from the LGBTQIA+ community and 12% were White/Cis-gendered.