NOTED - THE PRODUCTIVITY APP CASE STUDY
430,730 Views
& 2.3M Impressions
Working with 4 student and tech YouTubers
THE CHALLENGE
Work with UK & US based influencers to introduce Noted to student and tech communities in a competitive space where there’s lots of note-taking apps, as well as those who prefer pen to paper.
THE OBJECTIVE
Drive brand awareness and downloads to Noted in the app store.
THE CAMPAIGN
We sought out influencers within the student and tech sectors on YouTube and Instagram to try Noted, outlining the core features of both the standard and premium version of the app.
Influencers produced integrated YouTube videos that saw Noted being used within a day in the life of a student and as a tool for studying, as well a function for personal life and also as being compatible with the new iPad Pro within a tech review. In addition to this, they each produced 3 Instagram stories.
We also provided each influencer with unique links to the App Store to track visits.
THE RESULTS
Our influencers delivered 430,730 combined views, 2.3M impressions, 3,251 clicks and 761 downloads in the app store. Their audience resonated strongly with the app, with many users wishing the app was compatible across android devices.
