LEE KUM KEE AMBASSADORS 2022 CAMPAIGN
Lee Kum Kee are a global household creators of quality, authentic Asian cooking sauces who are also the inventor of the iconic Premium Oyster Sauce.
4,342,087+ Impressions
199,334+ Engagements
THE CHALLENGE
To raise awareness of Lee Kum Kee as the one-stop-shop for Chinese sauces by reaching a variety of audiences throughout the UK, Germany, Netherlands and Poland markets.
THE OBJECTIVE
To inspire audiences to cook with the sauces and highlight key flavour profiles, increase new followers and generate engagements on the social media channels, as well as unique users on the Lee Kum Kee site.
THE CAMPAIGN
We worked with 8 ambassadors across the European regions for 7 months. Each month came with a new theme for the ambassadors to develop creative recipes with the Lee Kum Kee sauces and share with their audiences. Themes included:
July - Our ambassador announcement 📣
August - It's BBQ season! Delivering personalised LKK hampers to catch the rays ☀️
September - Soy-Per Powers… Soy sauce and its many (many) uses
October - Pure Saucery 🎩 Giving the Premium Oyster Sauce its moment ✨
November - Staying in, recipes wholesome enough to keep you home 🍜
December - Family Roots, our favourite!
January - Lee Kum Kee Wonderland, a time to celebrate Lunar New Year 🐰
THE RESULTS
The ambassador campaign generated a whopping 4M+ impressions (and counting!). With extremely high engagements within the foodie community, gaining over 199,334+ total engagements, with a very impressive 79,674 total saves across all content pieces.
The brand sentiment for each ambassador’s content were very strong and positive, with many people loving the creative recipe ideas and inspiration with viewers even recreating and share with the ambassadors themselves!