I SAW IT FIRST CASE STUDY
I SAW IT FIRST
THE CHALLENGE
I Saw It First have a great presence on Instagram, but up until we worked with them, they have never advertised on YouTube before. Our challenge was to introduce fast fashion brand, I Saw It First to a totally new audience by working with fashion and lifestyle YouTubers.
THE OBJECTIVE
To drive sales and traffic for the brand.
THE CAMPAIGN
We sourced 12 micro to medium fashion and lifestyle influencers that we knew would open up a fresh audience to the brand.
We performed a deep dive into their analytics; Cost Per View, Cost Per Engagement and previous sales records with similar brands. So not only were they the right fit for the brand aesthetically, but that the numbers also added up too. We provided each influencer with 30% off discount codes, as well as description box tracking links, so every sale and traffic to site could be tracked post campaign.
THE RESULTS
Through tracking discount codes only we generated the brand 200% ROI.
Over 237k unique users to site from YouTube description box to the site.
