HIPP ORGANIC UGC CAMPAIGN

HiPP Organic are a baby food, milk and care brand. Their focus is to provide families with natural, quality products for their babies that have been developed in a sustainable way.

THE CHALLENGE

Collate a comprehensive range of imagery for HiPP Organic’s marketing and social use, incorporating both their food and baby care ranges developed for specific age groups.

THE OBJECTIVE

Implement a UGC-focused campaign, working with a diverse range of micro and nano parenting influencers. 

THE CAMPAIGN

 We were tasked with sourcing nano and micro influencers for a UGC campaign focused on their food and baby care ranges,  creating assets for HiPP Organic's website and socials. The products were gifted to the creators based on age group from 6 months up to 15 months. We worked with a range of diverse influencers and families, gifting products and attaining 478 images in total.

THE RESULTS

Our influencers were tasked with creating 10 unique, high-quality images each. In total we were able to provide the client with 478 pieces of content pieces due to many influencers providing additional imagery. We saw 7 of the creators go live organically with some of the content - this included 7 static posts and one IG reel, providing an average engagement rate of 9%. This was a great insight into the possible future usage of nano & micro influencers in campaigns where the content goes live to their audiences.

We worked with a diverse range of family creators and influencers for this campaign to ensure that the content produced accurately reflected the various families who use the brand when they look at the marketing materials featuring these images. Overall, we worked with 43 influencers, 35% of whom were POC.