HIPP BABY CARE CAMPAIGN
HiPP Organic are a baby food, milk and care brand. Their focus is to provide families with natural, quality products for their babies that have been developed in a sustainable way.
50,500 people reached and an incredible 17% average reach percentage.
THE CHALLENGE
For parents to share their honest reviews and opinions on the HiPP Organic BabyCare range with their audiences.
THE OBJECTIVE
To source parent influencers that have authority within the skincare and baby community, establishing HiPP as the baby care brand parents rely on.
THE CAMPAIGN
We were tasked with sourcing 4 parent influencers within the skincare space and working with them to share their honest reviews on the HiPP Baby Care range.
THE RESULTS
Our 4 influencers created a total of 12 pieces of high-quality content for Instagram, this included 4 Instagram reels, 4 grid posts, and 13 stories. In total we were able to reach a combined 50,500 people and generated around 5,000 engagements! We saw an impressive 2.34% average engagement rate and an excellent 17% average reach!