GREENPEACE - THE BIG PLASTIC COUNT

Working with them on our forth campaign together, Greenpeace is an independent, global movement of people who are passionate about defending the natural world from destruction.

THE CHALLENGE

To raise awareness, inspire action and generate rage surrounding the current recycling crisis in the UK.

THE OBJECTIVE

To use inspiring and proactive content to encourage sign-ups to the Big Plastic Count and push audiences to put pressure on the rising UK recycling problem

THE CAMPAIGN

We worked with 6 UK based activists created pieces of content that both educated their audience on the plastic crisis in the UK and informed their audience why taking part in The Big Plastic Count can help to tackle this issue.

THE RESULTS

16,793 Engagement Actions!

The influencers created impactful, engaging across Instagram and TikTok encouraging their audiences to take part in the Big Plastic Count and hold themselves and each other accountable for how much they are contributing to the recycling crisis in the UK, as well as what can be done to tackle this issue.

The campaign generated over 140,000 impressions, reaching 139,153 people across the two platforms. It had a strong engagement rate of 5.03% and generated an uptake of 138 sign-ups, with many people looking for more ways they could help tackle this growing problem across the UK and beyond.