EMMA MATTRESS YOUR SLEEP STORIES CAMPAIGN CASE STUDY
Emma Mattress is the UK’s most awarded mattress. As the best-selling mattress since 2019, the Emma Original features the highest quality foams and made using the most advanced technologies, providing the perfect amount of pressure relief, support and comfort for the best sleep.
416,205
Combined Reach
1,118,619
Combined Impressions
THE CHALLENGE
To increase brand awareness in the UK by positioning Emma Mattress as an award-winning mattress brand.
THE OBJECTIVE
To increase engagement across social media using micro, mid-tier and macro influencers to promote Emma Mattress and their products.
THE CAMPAIGN
We worked with 8 influencers, we sourced a mixture of diverse Instagram and TikTok content creators for our #YourSleepStories campaign. Influencers created content with their Emma Mattresses and shared their own entertaining sleep stories.
THE RESULTS
The content was viewed over 1,118,619 times with 20,791 engagement actions across Instagram, Reels, YouTube and TikTok. The audience also joined in on conversations about purchase considerations for Emma Mattress, their own experience with the mattress and sharing their entertaining sleep stories.
