EMMA MATTRESS WOOHOO MOMENTS CAMPAIGN CASE STUDY

Emma Mattress is the UK’s most awarded mattress. With the Emma Original being the best-selling mattress since 2019.

We worked with Emma Mattress again as they approached their 500K sale milestone and to improve conversions around this period.

THE CHALLENGE

As Emma Mattress approaches their half a million milestone, to create a campaign to improve conversion on drive awareness of this event.

THE OBJECTIVE

To include a strong CTA to purchase from the Emma Mattress website and generate positive brand sentiment from influencer’s content.

THE CAMPAIGN

We worked with 8 influencers for our #WoohooMoments campaign, to share the influencer’s milestones and significant moments with Emma Mattress.

Influencers created Instagram and TikTok content with their Emma Mattresses and shared their own personal celebrations and Woohoo moments.

THE RESULTS

The content was viewed over 911,000 times and made 999,399 impressions with paid amplification. Whilst generating a strong 6.45% average engagement rate and 86,529 engagement actions across Instagram, Reels and TikTok.

The audience also joined in on conversations about purchase considerations for Emma Mattress, engaging in the campaign messaging and sharing their own moments.