AZURINA CASE STUDY

THE CHALLENGE

Work with UK based influencers on YouTube and Instagram stories to create unboxing content of Azurina’s personalised products.

THE OBJECTIVE

Drive brand awareness and clicks to the Azurina website.

THE CAMPAIGN

We worked with two lifestyle influencers, Lydia Rose and Busy Bee Carys across YouTube and Instagram, totalling at a combined following of 728K. Both of them produced a series of stories as well as an integrated haul video, unboxing their personalised Azurina bags.

Influencers were also provided with trackable swipe up links to the Azurina website.

THE RESULTS

Our influencers delivered 342,963 combined views, 1.7M impressions and 5,388 clicks through to the Azurina website. Their audience resonated strongly with the products, generating an incredibly positive brand sentiment.