ARRAN SENSE OF SCOTLAND CASE STUDY
Fragrance and aromatics brand ARRAN Sense of Scotland Arran pride themselves on creating vibrant scents unique to the Isle of Arran, with products made with spring water from the Isle itself.
Combined Views 44,255
Combined Impressions 51,572
Working with 12 lifestyle, travel and interiors influencers
THE CHALLENGE
Our challenge was to promote ARRAN’s new Christmas gifts and Men’s product ranges to a wider UK audience using a range of influencers.
THE OBJECTIVE
To drive traffic to ARRAN’s website and increase brand awareness throughout the UK.
THE CAMPAIGN
We sourced 12 lifestyle influencers with a passion for interiors or travel to try ARRAN’s aromatics range.
Whether passionate about their own home or the great outdoors, influencers were keen to try ARRAN’s range of unique scented gifts and find their own #ARRANSenseofHome or #ARRANSenseofAdventure.
We supplied each influencer with their own 20% discount code to track sales throughout the campaign.
THE RESULTS
The resulting content was viewed a total of 44,255 times across Instagram and blog posts.
The campaign and products resonated strongly with audiences, with 5,996 engagements across 29 pieces of content.
“Bee Influence listened to our objectives, and executed the campaign thoughtfully and thoroughly.
We are extremely pleased with the results.”
