ARRAN SENSE OF SCOTLAND SENSES CAMPAIGN CASE STUDY

ARRAN Sense of Scotland creates bath, body and home fragrance products that are all designed, formulated and produced on the Isle of Arran.

THE CHALLENGE

To promote ARRAN Sense of Scotland products and increase traffic to the website.

THE OBJECTIVE

To increase brand awareness and traffic whilst igniting positive conversation surrounding ARRAN Sense of Scotland.

THE CAMPAIGNS

We worked with 11 influencers across two campaigns:

Senses of ARRAN campaign: we created a hamper with products from the Ise of Arran to create a sensual experience for the influencers as though they visited the island. Incorporating products associated with all 5 senses from ARRAN gin to a dedicated ARRAN playlist to fulfill the full #SensesWithArran experience.

A Sense of Christmas campaign: Influencers were to gift their friends or family products from ARRAN whilst sharing a piece on mental wellbeing and the importance of empowering connections during Christmas through thoughtful gifts through this #ASenseofChristmas campaign. Influencers also tied in ARRAN’s environmental ethos and cruelty-free products.

THE RESULTS

Our influencers generated over 407.6K combined impressions and 357.1K combined reach over both campaigns. With up to 93% new users and up to 122% increased traffic to the website (as last period). There were over 114.9K engagements with 522 comments showing their audiences engaged well with the content.

A Sense of Christmas content