ABSOLUTE COLLAGEN CASE STUDY
Beauty Supplement brand, Absolute Collagen, loved for their nutritional collagen drink containing the highest concentration of hydrolysed marine collagen in the smallest dose. Providing great benefits for the hair, skin, nails and joints.
244,954 Reach
274,679 Impressions
THE CHALLENGE
Work with a UK based macro influencer to increase brand awareness and position Absolute Collagen as a trusted beauty brand.
THE OBJECTIVE
To drive engagement to the website and strengthen brand awareness for Absolute Collagen.
THE CAMPAIGN
Working with the enthusiastic and much-loved TV personality influencer, Nadia Sawalha, through Instagram post, IGVT and a series of stories to highlight the benefits of taking care of your skin and health through the use of Absolute Collagen.
Nadia tried the nutritional supplement months before, to give authentic and honest feedback to her audience.
THE RESULTS
The content was viewed 274,679 times with 13,758 engagement actions across Instagram stories, post and IGTV.
The content was highly engaged with earning over 341 comments, with people sharing their experience with Absolute Collagen, expressing a key interest in the product, and mentioning further actions such as research and purchase.
