99DESIGNS BY VISTA - REASONS TO DESIGN CAMPAIGN CASE STUDY

99designs by Vista are a global creative graphic design service offering design projects from logos and websites to illustrations and packaging. Working with either a 1-2-1 designer or opening up a contest to the 99designs community.

THE CHALLENGE

To drive awareness of 99designs by Vista among new generation and design individuals who are small business owners and entrepreneurs.

THE OBJECTIVE

Drive traffic to the 99designs by Vista and VistaPrint website.

THE CAMPAIGN

We worked with 16 influencers across Instagram, TikTok, YouTube, LinkedIn, Facebook and Podcasts. Working through 3 different phase; introducing the partnership and design service project, update on the progress with designers or contest, and then showcasing the final design from 99designs by Vista/ products from VistaPrint with the final graphics.

Each influencer had a different project and vision for the graphic design needs for their small business, social enterprise or personal branding. Illustrating the diversity and breadth of products and services.

THE RESULTS

Our influencers created 85 pieces of content pieces showcasing their graphic design journey and business products reaching 884,947 impressions. With a total of 48,792 engagements, 2,151 link clicks and an average engagement rate of 5.02% across the campaign.

Working with influencers from diverse backgrounds massively strengthened this campaign - we had a strong emphasis on supporting black-owned businesses, from creative makers to providing consultancy services to supporting those who started social enterprises.

There was lots of support and positive brand sentiment from influencers’ audiences, with some contributing to the design journey - helping to vote for the winning design, supporting the final designs chosen and wanting to try the services themselves for their own projects.