Woman with glasses and pink shirt speaking in a room with plants and shelves in the background.

Mikaela Loach x BACK Market

Best selling Author and Climate Activist, Mikaela Loach partnered with global refurbished tech marketplace, Back Market.

Mikaela shared IG reel sharing about Big Tech and spreading awareness about ‘planned obsolesce’.

Achieving over 128k organic views, 10.7% engagement rate, the video received an incredible amount of discourse in the comments, ranging from people sharing their tech nightmares, disdain for planned obsolescence, those already knew and loved Back Market, to those who were grateful for the recommendation and ready to explore further.